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Attitude vs. Behaviour

Environmentalists will be happy to hear that in the UK, new registrations of 4x4s are down by 18% from May 2007 and, amid plunging US sales, Hummer’s owner, GM are reviewing the future of the Hummer brand.

However, let’s not get carried away – it seems to be the high price of oil and the effect on motorists’ pockets, not a sudden environmental awakening that is driving this trend. Simple economics would suggest that should the price of fuel fall in the future [...]

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About New Consumer Magazine

New Consumer is a website, a magazine, and a means to help you use your purchase power!

We were established by award-winning social entrepreneur Mel Young (Big Issue in Scotland, Homeless World Cup) in 2002.

For New Consumer, future-proof consumption means ethics AND quality – we’re heartened to see more and more products hit the market that aren’t just sustainably produced but are bright, fun and fabulous too!

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